Practical Magic 2 Likely to Miss $13 Million Second Weekend Mark

The hard number to start with is $30 million. That is what "Practical Magic 2" pulled domestically over its opening three days, a first-place finish that outlets covering the debut nonetheless called "disappointing" and "on the lower end of expectations," with a Friday of $13 million sliding to $10.1 million Saturday and a projected $6.8 million Sunday. That day-to-day slope already shows a film front-loaded on opening night rather than building word of mouth through the weekend, a pattern that tends to punish the second frame. Global numbers reinforce the softness: a $46 million worldwide debut split between $30 million domestic and a reported "dismal" $16 million overseas from 77 markets, despite a strong U.K. opening that dethroned "Spider-Man: Brand New Day." Reports also noted the broader marketplace was rewarding steadier holds, with one top-ten title dropping only 39% in its second weekend while another fell 67%. If "Practical Magic 2" tracks toward the steeper end of that range rather than the gentler one, a typical decline off a $30 million opening would land its second weekend meaningfully under the $13 million mark being asked about here. The thing to watch is the actual reported hold percentage once second-weekend numbers post. A drop in the 55-65% range, in line with the weaker comparisons cited, would confirm the shortfall; anything closer to the 39% benchmark would flip the outcome.